Adam Johansson

Born to a Swedish diplomat father and Japanese art curator mother in Tokyo, Adam developed a unique perspective bridging Eastern and Western financial philosophies while navigating multiple cultural identities. After a successful 35-year career in international finance, he relocated to São Paulo to be near his daughter's family and launched his travel content as a way to document his explorations for his grandchildren, unexpectedly building a following among affluent travelers seeking deeper cultural and economic context in luxury experiences.