Nicole Russell

Nicole launched her travel platform after quitting her corporate sustainability consulting job to document her solo electric vehicle road trip along North America's coastlines. What began as a personal journey to connect with coastal communities and document traditional fermentation practices evolved into a resource for sustainable travelers, particularly those interested in EV infrastructure and local food cultures. Her unexpected viral success came from a TikTok series about organizing pop-up fermentation workshops at EV charging stations, creating community in what were previously just functional spaces.