Willow Adams

Willow discovered her passion for cultural travel during a university exchange to Japan, where she apprenticed with a traditional textile artist while completing her master's in business. After working in corporate analytics for five years, a redundancy became the catalyst to blend her analytical skills with her creative passions through travel content creation. Her Māori heritage (through her mother's side) drives her mission to document and preserve traditional craft techniques worldwide while advocating for the bird species that often inspire these art forms.