Disclosure: This article contains affiliate links. We may earn a commission from purchases at no extra cost to you, which helps our travel content.
Who knew that a place called East London would actually be in South Africa? Not this geography-challenged mama! When my son Lucas and I first planned our South African adventure, I thought we were accidentally booking a detour to the UK (true story). But this unassuming coastal gem along the Eastern Cape turned out to be one of our favorite discoveries yet! With its stunning beaches, laid-back vibe, and accommodation options that won't make your wallet cry itself to sleep, East London deserves way more hype than it gets.
Beachfront Bliss: Ocean-View Accommodations
If there's one thing East London does spectacularly well, it's beaches. And what's better than waking up to the sound of crashing waves and that salty ocean breeze? After trying three different beachfront spots, I'm officially declaring Nahoon Beach Lodge the winner for families. Their two-bedroom suites have these massive balconies where Lucas could spot dolphins while I sipped my morning coffee (parent win!).
For a slightly fancier option, Premier Hotel East London ICC offers those Instagram-worthy panoramic ocean views and—crucial for parents—an actual kiddie pool separate from the main one. No more apologizing to annoyed couples when your child decides to practice their 'whale calls' during someone else's relaxation time!
If you're like me and can't function without decent coffee, pack your portable espresso maker. The beachfront accommodations have kitchenettes, but the in-room coffee situation is... let's just say it's giving 1990s hotel vibes.

đź’ˇ Pro Tips
- Book beachfront accommodations at least 2 months in advance during December-February (South African summer)
- Request rooms on the 2nd floor or higher for better ocean views and fewer sand invasions
- Nahoon Beach area is quieter and more family-friendly than Quigney Beach area
Safari-Inspired Lodges Without Breaking the Bank
Who says you need to drop thousands on a safari lodge to get that authentic South African vibe? About 15 minutes inland from the coast, I discovered some amazing safari-inspired accommodations that gave us the bush experience without the premium price tag.
Inkwenkwezi Private Game Reserve offers these adorable tented lodges that had Lucas convinced we were actual explorers. The tents have proper beds, electricity, and—praise be—air conditioning. We fell asleep to distant sounds of wildlife and woke up to vervet monkeys playing outside our tent (keep your snacks secured unless you want to inadvertently host a monkey party).
Mpongo Private Game Reserve was our splurge night, but so worth it for their family chalets. We watched zebras and giraffes from our private deck while I enjoyed a much-needed glass of South African Pinotage. The staff arranged a special kid-friendly game drive where the guide let Lucas use his safari binoculars to spot animals and taught him to identify different tracks. He's still talking about the baby warthogs three months later!

đź’ˇ Pro Tips
- Pack a compact insect repellent for outdoor evenings at safari lodges
- Book game reserves with family-specific programs—they'll customize the experience for kids
- Many lodges offer meal plans—these are usually worth it as there aren't many dining options nearby
Budget-Friendly Gems for Families
Let's be real—traveling with kids means spending money on random ice creams, impromptu souvenir shops, and whatever that weird museum was that they HAD to visit. So saving on accommodation is always a win in my book.
Tu Casa B&B became our home-away-from-home midway through our East London stay. This family-run spot in the Selborne area has spacious family rooms with kitchenettes and the owner, Marietjie, treats every child like her own grandkid. She stocked our fridge with local snacks and even lent Lucas some beach toys when ours mysteriously disappeared (likely victim to the notorious beach sand monster).
For apartment-style accommodation, Jemima's Hospitality offers incredible value. We paid about $70 USD per night for a two-bedroom apartment with a full kitchen and laundry facilities. After a week of travel, being able to wash our increasingly questionable-smelling clothes was LIFE CHANGING. I used my travel laundry sheets which take up basically no suitcase space compared to liquid detergent.
If you're driving the Garden Route and just need a quick stopover, Road Lodge East London is basic but clean, includes breakfast, and has a small play area in the lobby that saved my sanity during check-in.

đź’ˇ Pro Tips
- Book accommodations with kitchenettes to save on meal costs—the Spar supermarkets have great ready-made options
- Many budget places offer free airport transfers if you ask when booking
- Check if your accommodation offers beach equipment loans before packing your own
Self-Catering Apartments: The Sweet Spot for Families
After years of traveling with a tiny human who somehow requires more stuff than I do, I've learned that self-catering apartments are often the holy grail of family accommodation. East London has some fantastic options that give you space to breathe without requiring a second mortgage.
The Terrace apartments in Quigney have become my go-to recommendation. These renovated historical buildings have character (those high ceilings! those wooden floors!) but also modern amenities like smart TVs with Netflix (essential for that parental sanity hour). Each apartment has a fully equipped kitchen where I could prepare Lucas's extremely specific meals (current phase: everything must be separated on the plate and nothing can touch).
For longer stays, Arum Guest House in Beacon Bay has these gorgeous garden cottages with private entrances and secure parking. The owner, Marilyn, is a former teacher and keeps a stash of books and games for kids of all ages. She also pointed us toward the local markets where we stocked up on fresh produce for our portable blender morning smoothies (my trick for sneaking vegetables into Lucas's diet while traveling).
One unexpected gem was The Hampton apartments near Nahoon Beach. They're marketed toward business travelers, but their one-bedroom units have pullout sofas in the living rooms, making them perfect for small families. The rooftop pool area became our evening hangout spot where Lucas could burn off energy while I chatted with other travelers over South African wine.

đź’ˇ Pro Tips
- Check what kitchen equipment is provided before planning meals—some places have blenders and toasters, others just basic pots and pans
- Ask about grocery delivery options—many local stores will deliver to accommodations for a small fee
- Book apartments with washing machines for stays longer than 3 days—it means you can pack half as many clothes
Unique Stays That Kids Will Actually Remember
Let's be honest—kids don't care about thread count or bathroom amenities. They want the weird, the wonderful, and the story-worthy places that they can brag about to their friends.
The Treehouse Guest Lodge was Lucas's absolute favorite accommodation of our entire South Africa trip. As the name suggests, you literally sleep in luxury treehouses built around massive yellowwood trees. Each unit has a quirky design with rope bridges, wooden ladders, and observation decks. The owner is a former wildlife photographer who takes kids on mini 'safari walks' around the property each morning to look for small critters and birds.
For something completely different, Umnenga Lodge offers these adorable converted railway carriages as family rooms. Lucas was obsessed with the idea of sleeping in a 'real train' and spent hours creating elaborate conductor scenarios. The carriages are surprisingly spacious inside and have been updated with modern bathrooms and air conditioning. Pack a kids headlamp for nighttime reading—the kids love using them for 'train tunnel explorations' before bed.
If you're visiting during South Africa's warmer months (November-March), Areena Riverside Resort has safari tents perched right along the Kwelera River where you can fall asleep to the sounds of water and wildlife. Their family tents have proper beds and electricity but maintain that adventurous feeling that kids love. Lucas still talks about the bushbaby we spotted in the trees outside our tent during an evening nature walk.

đź’ˇ Pro Tips
- Book unique accommodations well in advance—they're limited and fill up quickly
- Pack a small night light for unfamiliar sleeping environments—it helps prevent middle-of-the-night confusion
- Ask about age-appropriate activities when booking—many unique stays have special experiences just for kids
Final Thoughts
East London might not have the international recognition of Cape Town or the wildlife fame of Kruger, but that's exactly what makes it special. This unassuming coastal city offers authentic experiences, incredible value, and the kind of warm hospitality that makes traveling with kids actually enjoyable rather than just survivable. From beachfront apartments where dolphin sightings are part of breakfast to treehouses that fulfill childhood fantasies, East London's accommodation scene has something for every family style and budget.
What I love most about this overlooked destination is how genuinely welcome children are everywhere you stay. It's not just about having high chairs available—it's the staff who learn your kid's name, the owners who recommend perfect family beaches, and the extra touches that show they actually understand what traveling families need.
So before you book that predictable resort holiday, give East London a chance to surprise you. Pack your sense of adventure (and maybe some extra sunscreen), and discover South Africa's friendliest coastal accommodations. Your wallet will thank you, and your kids will have stories that don't involve character breakfasts or theme parks. And isn't that what travel is really about?
✨ Key Takeaways
- Beachfront accommodations in Nahoon area offer the best family experience with quieter beaches and dolphin sightings
- Safari-inspired lodges near East London provide wildlife experiences at a fraction of the cost of major game reserves
- Self-catering apartments offer the best value for families and allow flexibility with meals and schedules
- Unique accommodations like treehouses and converted railway carriages create memorable experiences for children
đź“‹ Practical Information
Best Time to Visit
November to March (South African summer)
Budget Estimate
$50-150 USD per night for family accommodation
Recommended Duration
4-7 days
Difficulty Level
Easy
Comments
roamtime
Going to SA in November and considering adding East London to our itinerary. Is it safe for families?
photodiver
We felt totally safe in the main tourist areas and beaches. Just use normal travel precautions like anywhere else. The locals were incredibly friendly and helpful!
roamtime
Thanks! That's reassuring.
Douglas Bradley
East London is truly one of South Africa's most underappreciated coastal gems! I spent three weeks there last year researching for my own blog and found the value-for-money ratio incredible compared to more touristy spots. Those self-catering apartments you mentioned near Nahoon Beach were my base too - perfect for longer stays. I'd add that visitors should also consider the small guesthouses in Beacon Bay area, which offer a more intimate experience with locally-sourced breakfasts. One thing I'm curious about, Avery - did you find the public transportation reliable enough for exploring, or would you recommend renting a car?
photodiver
I was in East London last winter and definitely needed a car. The beaches are spread out and Uber isn't as reliable as in Cape Town. Worth the rental cost for sure!
Douglas Bradley
Thanks @photodiver - that matches my experience too. I found having a car essential, especially for reaching those more secluded beaches and nature reserves outside the city center.
Jean Wells
East London truly is one of South Africa's hidden gems. I've been to 47 countries and often find these lesser-known destinations offer the most authentic experiences. What I particularly appreciated about East London was the value proposition - accommodations are 30-40% cheaper than equivalent properties in Cape Town or Durban. The article doesn't mention this, but East London's proximity to the Wild Coast is another major advantage. You can establish a comfortable base in EL and take day trips to some truly spectacular untouched beaches and traditional Xhosa villages. I hired a local guide for these excursions which I highly recommend for cultural context. For those concerned about getting around, I found the Uber service surprisingly reliable in the central areas, though limited in range. For longer journeys, there are several reputable car hire companies at the airport with reasonable rates.
sunnygal
Avery, did you find the self-catering apartments well-equipped? Thinking about booking one for my family of 4 but wondering if we need to bring any kitchen essentials.
backpackclimber4719
Not Avery, but we found our apartment had everything we needed - even a coffee maker and blender! Most places cater well to families.
backpackclimber4719
Just got back from South Africa and spent 3 days in East London after reading this post! Can confirm it's totally underrated. We stayed at one of those safari-inspired lodges mentioned (Blue Lagoon Hotel) and got an incredible deal compared to similar places in more touristy areas. The self-catering option saved us tons on food costs. One tip: rent a car if you can. Public transport is limited, and you'll want to explore places like Areena Riverside Resort which is a bit out of town but worth it for the wildlife viewing. We saw zebras from our breakfast table! Bring a good insect repellent though - those mosquitoes mean business!
hikinglover7007
How safe is East London for families? Planning a trip with my kids next year and this seems like a less touristy alternative to Cape Town.
Jean Wells
I visited East London last year as a solo female traveler and found it quite safe in the main tourist areas. Like anywhere, just use common sense. The beachfront areas mentioned in the article are well-patrolled. The locals were incredibly friendly and helpful. I'd recommend staying near Nahoon Beach if you're with family - quieter than the main beaches but still accessible.
hikinglover7007
Thanks so much for the insight, Jean! Nahoon Beach sounds perfect for us.
sunsetmood
I had no idea there was an East London in South Africa! Adding this to my bucket list immediately! Those beachfront places look amazing!
sunnygal
Right? I was confused at first too! The beaches look gorgeous!
beachbuddy
Has anyone used public transportation to get around East London or is renting a car essential? Planning a 10-day trip there but don't want to drive.
Haley Hamilton
I used minibus taxis and it was an adventure! Definitely doable but requires patience and a sense of humor. For peace of mind, I'd recommend arranging a few private transfers for longer trips and using minibus taxis for short hops. The local drivers are characters and will give you the real East London experience!
journeyclimber
Just booked our family vacation to East London after reading this! Going with the self-catering apartment option since we're traveling with three kids. Anyone have recommendations for family-friendly beaches there? Are there lifeguards?
citypro
Nahoon Beach is perfect for families! Full lifeguard service during summer months and the tidal pool is great for smaller kids. Orient Beach in town is also good and has playgrounds nearby.
Amit Sullivan
East London reminds me so much of New Zealand coastal towns in the 1980s - that wonderful unspoiled quality that's increasingly rare. During my cultural tour of South Africa last autumn, I spent a week in a charming B&B run by a local Xhosa family who shared incredible stories over breakfast each morning. The genuine hospitality in East London is unmatched! For those interested in local culture, I'd recommend staying in Gompo Township with a family homestay program - it changed my perspective completely. I used my South Africa travel guide to find these authentic experiences away from the typical tourist path.