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While Mount Maunganui Beach rightfully claims its fame as Tauranga's crown jewel, my years exploring New Zealand's Bay of Plenty have revealed hidden coastal sanctuaries that offer respite from the summer crowds. Having traded Edinburgh's moody shores for Christchurch's Pacific coastline, I've developed a particular fondness for this sun-drenched corner of the North Island. These seven lesser-known beaches around Tauranga offer that perfect blend of accessibility and seclusion—ideal for families seeking both adventure and tranquility without venturing too far from civilization.
Ōtūmoetai Beach: The Local's Secret
Tucked away in a residential pocket of Tauranga, Ōtūmoetai Beach offers that rare combination of convenience and solitude that's increasingly difficult to find. Unlike its famous neighbor, this sheltered stretch remains delightfully uncrowded even during peak summer weekends.
The gentle slope of golden sand makes it ideal for families with young children, while the protected waters create perfect conditions for paddle boarding and kayaking. I often bring my inflatable paddle board here when visiting friends with children—the calm waters provide an excellent training ground for beginners.
The pohutukawa trees that line the shore offer natural shade during midday heat, eliminating the need to lug heavy beach umbrellas. During December, these trees burst into brilliant crimson blooms, creating a distinctly Kiwi Christmas atmosphere that captures the essence of summer in New Zealand.

💡 Pro Tips
- Visit at low tide for the widest stretch of sand and shallow pools perfect for toddlers
- The northern end offers better swimming conditions with fewer rocks
- Bring your own refreshments as there are no beachside cafes—part of its uncrowded charm
Pilot Bay: The Sheltered Haven
While technically part of Mount Maunganui, Pilot Bay remains overshadowed by its Pacific-facing counterpart on the opposite side of the peninsula. This harbor-side gem offers remarkably calm waters regardless of ocean conditions, making it my top recommendation for families with younger children.
The absence of waves creates an enormous natural swimming pool effect, with water temperatures noticeably warmer than open ocean beaches. The bay's orientation captures morning sun perfectly, making it ideal for early risers. I've spent countless mornings here with a portable coffee maker watching the harbor come to life as the sun climbs above the Kaimai Ranges.
Boat enthusiasts will appreciate the constant parade of vessels entering and leaving Tauranga Harbour, from tiny sailing dinghies to occasional cruise ships. The well-maintained boardwalk running the length of the beach provides easy access for strollers and wheelchairs, while the grassy reserve offers perfect picnic spots with million-dollar views.

💡 Pro Tips
- Morning visits offer the best lighting for photography and calmer waters
- The northern end near Salisbury Wharf has better facilities including clean public toilets
- Bring water shoes for children as there can be scattered shells at the water's edge
Maketu Beach: Cultural Heritage Meets Coastal Beauty
A short 30-minute drive from central Tauranga brings you to Maketu, a small coastal settlement with immense historical significance. This was the landing site of the Te Arawa canoe during the great Māori migrations, giving the area a spiritual importance that permeates the landscape.
The beach itself stretches for kilometers, with distinctive black volcanic sand that creates striking contrast against the azure waters. Unlike many beaches in the region, Maketu rarely feels crowded, offering ample space for families to spread out. The estuary end provides safe swimming areas for children, while the ocean side delivers more dramatic surf conditions for teenagers looking for excitement.
No visit to Maketu is complete without sampling the town's famous pies. Maketu Pies have achieved legendary status throughout New Zealand, and picking up a few for a beach picnic is practically mandatory. I always pack my insulated cooler bag to keep them warm until lunchtime—a small investment that transforms a simple beach day into a memorable feast.

💡 Pro Tips
- Time your visit around low tide to explore the extensive estuary ecosystem
- The Whakaue Marae near the beach offers cultural context—be respectful if ceremonies are taking place
- Strong currents can develop on the ocean side—keep children to the estuary area
Pāpāmoa East Beach: Pristine Isolation
While Pāpāmoa Beach proper has seen rapid development in recent years, its eastern extension remains gloriously undeveloped. Drive past the last housing developments and continue until the paved road ends—here you'll find what I consider the most pristine stretch of sand in the entire Bay of Plenty.
The dune ecosystem remains largely intact, hosting native pingao and spinifex grasses that showcase successful conservation efforts. These golden dunes create natural windbreaks and offer children endless exploration opportunities. My compact binoculars have revealed fascinating birdlife here, from variable oystercatchers to the occasional New Zealand dotterel.
The beach's remoteness means facilities are non-existent—come prepared with everything you need for the day. This minor inconvenience is precisely what keeps the crowds away, rewarding those willing to make the effort with uninterrupted views and the soothing soundtrack of waves without human interference. For families with older children seeking a more authentic beach experience, this is my highest recommendation in the region.

💡 Pro Tips
- Bring all supplies including drinking water as there are no facilities
- A beach shelter is essential as there's no natural shade
- The access road can develop soft spots—4WD recommended but most cars manage fine with careful driving
Anzac Bay: Family-Friendly Perfection
Technically part of Bowentown at the southern end of Waihi Beach, Anzac Bay falls within Tauranga's broader region and merits inclusion for its family-friendly perfection. The sheltered horseshoe cove creates naturally calm waters regardless of conditions on the open ocean, while the surrounding hills provide protection from prevailing winds.
The gradual slope into the water makes this ideal for families with children of all ages. Even at high tide, the water remains shallow for a considerable distance, allowing parents to relax rather than maintaining constant vigilance. The grassy reserve behind the beach provides ideal picnic spots with natural shade from pohutukawa trees.
During summer months, I recommend arriving with a beach tent to establish your family base for the day. Unlike more exposed beaches, Anzac Bay invites longer stays, with children happily alternating between water play, exploring the rocky outcrops at either end of the bay, and ball games on the grass.
For those seeking cultural context, the area holds significant Māori history, with pā sites (fortified villages) visible on surrounding headlands. The short walk to the summit of Bowentown Heads offers spectacular views across Tauranga Harbour and creates a perfect opportunity to stretch legs after beach relaxation.

💡 Pro Tips
- The beach faces north, making it surprisingly warm even in early spring and late autumn
- The western end has the calmest water, perfect for toddlers
- Combine with a visit to nearby Waihi Beach town for dinner options after a day at the beach
Tanners Point: The Gentle Giant
While not technically a beach in the traditional sense, Tanners Point offers a uniquely Kiwi coastal experience that's particularly suited to families seeking calm waters. This peninsula juts into Tauranga Harbour, creating multiple access points to gentle harbor waters that remain shallow and warm throughout summer.
The absence of waves makes this an ideal spot for younger children taking their first swimming lessons or gaining water confidence. The clear waters also create perfect conditions for snorkeling, with surprising marine life visible even in shallow areas. My full-face snorkel mask has revealed starfish, small rays, and various fish species here, creating educational opportunities alongside recreation.
The grassy areas surrounding the point feature large pohutukawa trees that provide essential shade during midday heat. The community maintains excellent facilities including clean toilets and outdoor showers—amenities that significantly enhance comfort for family outings.
For those seeking gentle adventure, the kayak launch area makes exploring the harbor straightforward, with several small islands within easy paddling distance. The surrounding community maintains a relaxed, friendly atmosphere that embodies the best of small-town New Zealand coastal life.

💡 Pro Tips
- Visit during mid to high tide for the best swimming conditions
- The northwestern side offers better protection from afternoon sea breezes
- The local dairy (corner store) sells excellent ice cream—a perfect afternoon treat
Tuapiro Point: Where Adventure Meets Tranquility
For families seeking to combine beach relaxation with gentle adventure, Tuapiro Point delivers a uniquely diverse experience. Located at the northern reaches of Tauranga Harbour, this peninsula offers multiple coastal environments in one location.
The harbor side provides calm, shallow waters perfect for younger children, while the ocean-facing beach delivers more dynamic conditions for teenagers seeking excitement. At low tide, extensive sandbars emerge, creating natural playgrounds for exploration and discovery. I've spent hours here with my godchildren, watching their delight as they discover hermit crabs, shellfish, and the occasional starfish in the tidal pools.
The area's significance to local Māori adds cultural depth to your visit. The point has historically been an important food-gathering site, and this connection to the land continues today. Approaching the area with appropriate respect enhances the experience.
Pack a waterproof picnic blanket for comfort during longer stays, as the diverse environments encourage extended exploration. The surrounding pine forest provides alternative activities if weather changes, with walking tracks suitable for all fitness levels.
Horse riding is permitted on designated areas of the beach—a rare opportunity in New Zealand's increasingly restricted coastal areas. Even if not participating, watching horses gallop along the shoreline adds a magical element to the experience that children invariably find mesmerizing.

💡 Pro Tips
- Check tide times before visiting—low tide exposes extensive exploration areas
- The pine forest offers excellent protection if winds increase during your visit
- Bring water shoes for children as some areas have scattered shells
Final Thoughts
While Mount Maunganui Beach justifiably attracts attention with its iconic status, these seven alternatives offer distinctive coastal experiences that often better suit family needs. From the cultural significance of Maketu to the pristine isolation of Pāpāmoa East, each location delivers its own blend of natural beauty and practical amenities that create lasting memories.
As someone who has transitioned from Scotland's rugged shores to New Zealand's diverse coastlines, I've developed a profound appreciation for the Bay of Plenty's beach diversity. The Japanese concept of shinrin-yoku (forest bathing) has its coastal equivalent here—where immersion in these varied marine environments provides both recreation and restoration.
I encourage families to venture beyond the obvious choices, perhaps sampling a different beach each day of your week in Tauranga. Pack your sunscreen, water bottles, and sense of adventure—then allow these hidden coastal gems to work their magic on your family's collective spirit. The memories created along these lesser-known shores often become the highlights of a New Zealand coastal holiday.
✨ Key Takeaways
- Less crowded beaches often provide better experiences for families with young children
- Consider water conditions when choosing beaches—harbor beaches offer calmer waters for inexperienced swimmers
- Each beach has unique characteristics—sample several during your stay rather than defaulting to the most famous options
📋 Practical Information
Best Time to Visit
December through March (summer); February typically offers warmest water temperatures
Budget Estimate
$150-250 per day for family of four including accommodation, meals and activities
Recommended Duration
5-7 days to experience multiple beaches and surrounding attractions
Difficulty Level
Intermediate (Some Beaches Require Navigation To Access)
Comments
Savannah Torres
This post brought back so many memories! We spent 3 weeks in Tauranga last summer with our kids and discovered most of these beaches. Pāpāmoa East was our absolute favorite - we went early on a Tuesday and had almost the entire beach to ourselves. The dunes were magical and my kids spent hours just rolling down them! One tip I'd add: if you're heading to Maketu Beach, time your visit with the Maketu Market if possible (every third Sunday). We got amazing local crafts and the kids got to try traditional Māori food. The community there was so welcoming to visitors. Great post Carter - saving this for our return trip!
skyway
That market sounds awesome! Thanks for the tip.
Amy Brown
What a fantastic guide, Carter! I spent three weeks exploring the Bay of Plenty region last year and completely fell in love with Maketu Beach. The cultural significance adds such depth to the experience. I was fortunate enough to meet a local Māori guide who explained the landing site of the Te Arawa canoe and its importance. It made the beach visit so much more meaningful than just a day in the sun. For anyone heading there, I recommend going early morning when the light is magical and you might have the whole beach to yourself. The little café in Maketu village makes excellent pies too - perfect beach picnic food!
Carter Sato
Thanks Amy! Those Maketu pies are legendary - should have mentioned them in the post! The cultural history really does make these beaches special.
wildperson
If you're heading to Maketu Beach, time your visit with the local food market on Sundays (if it's still running). Amazing hangi and fresh kaimoana! Also, we found our beach shelter essential at Pāpāmoa East since there's minimal natural shade there.
cityway
Just got back from NZ and wish I'd seen this sooner! Mount Maunganui was packed when we went. Next time I'll check out these hidden gems for sure!
exploreguide
Just saved this post for our Christmas holiday planning! Those photos of Ōtūmoetai Beach at sunset are incredible!
redguy
If you're there during Christmas, go early in the morning. Gets busy with locals by 10am!
Nicole Russell
I visited Tauranga last month and can 100% vouch for Pilot Bay! It was such a peaceful alternative to the main beach. I spent a whole afternoon there reading and swimming. The water was incredibly clear! I also hiked over to Ōtūmoetai Beach one morning and caught the most amazing sunrise. I captured everything with my waterproof camera which was perfect for those half-underwater shots. Carter, your descriptions are spot-on - these places really do feel like local secrets!
redguy
Finally someone giving Ōtūmoetai Beach the recognition it deserves! Been living in Tauranga for 15 years and it's still my go-to spot when Mount Maunganui gets overrun with tourists. Pro tip: the northern end has some amazing rock pools during low tide that my kids love exploring. Just watch out for the occasional strong currents if you're swimming.
exploreguide
Are the rock pools suitable for young kids? Planning to visit with my 5-year-old next month!
redguy
Absolutely! My 4 and 7 year olds love them. Just bring water shoes as some rocks can be sharp.
islandguy
Finally someone talking about Pilot Bay! Been my go-to spot for years when I want to avoid the Mount crowds. Shhh... don't tell everyone! 😉
islandguy
True! The calm water is perfect for the little ones. I just hope it doesn't get as packed as Mount Maunganui Beach.
happyone
Haha too late! Cat's out of the bag now. Pilot Bay is amazing for families though.
happyone
Just got back from Tauranga last week and can confirm Ōtūmoetai Beach is still flying under the radar! We had the place almost to ourselves on a Tuesday morning. Pro tip: there's a lovely little coffee cart that shows up around 9am near the north end parking area. Best flat white I had in NZ!
smartguide
Great post! We're visiting in November with a 4-year-old. Which of these beaches would you recommend for toddlers? Thinking about safety and shallow water.
Savannah Torres
Not the author but I was just there with my 3 and 6 year olds! Definitely go with Pilot Bay - it's super protected and shallow for quite a ways out. We brought our beach tent which was perfect since there's not much natural shade. Ōtūmoetai was also good at low tide!
smartguide
Thanks so much! Adding Pilot Bay to our itinerary. The beach tent is a good idea too!